Foot Locker Introduces “Summer of Harden” Digital Campaign
After inking his new sneaker deal with Adidas worth 200 million dollars over 13 years, James Harden is a man of many fortunes. Like a treadmill, on the dock of a yacht.
This Foot Locker and Adidas partnership campaign will take you through the life of “The Beard” during his amazing off season life. Giving you a sneak peek of his workout regiment, how he spends his down time, and even the gear he sports. You can see a lineup of Adidas branded sneakers within the commercial like the EQT, Alphabounce, and the Harden LS respectively. All available at Foot Locker.
“I’ve definitely had a summer to remember,” said Harden. “I like to give my fans a look into my life off the court and we had fun with Foot Locker and Adidas on this one to make this a little extra with the yacht.”
The video was debuted on Foot Locker’s Youtube channel yesterday but can be viewed right here. Take advantage of the rest of your summer off season, school is almost here kids!
Enjoy
