James Harden in Sport16
Adidas new film for the ‘Basketball Needs Creators’ campaign. The film is starring the point guard for the Houston Rockets, James Harden. The film will debut on November 21st during Monday Night Football on ESPN.
Creativity is what makes every game great. Everyone’s own signature style is what brings it to life. Harden asks the pensive question “What if we all stopped being creative?” during the film. He shows what the basketball world would look like with out the essence every game and player has.
James Harden is spoken highly by the Adidas VP of Brand Communications. Ryan Morlan said how Harden isn’t just creative on and off the court for basketball, but all sports. “Basketball clearly needs creators to drive the game forward and James is the torch bearer of this evolution.”
Basketball Need Creators is the final installment to the Adidas Sport16 campaign. Be on the lookout for the film during Monday Night Football on ESPN while the Houston, Texans are playing the Oakland Raiders.
