Jordan Brand Stores in Asia
Jordan Brand celebrates their 20th anniversary of entering into the Chinese market. In order to celebrate right they are opening two new Jordan-only stores in Chengdu and Taipei. They will also launch a limited edition version of the first Jordan product sold in China. The Air Jordan 12 will be back for the “Commit to Win” campaign.
Jordan 1 Hongxing in Chengdu is the largest Jordan-only store in Asia. The store provides personalized Flight Lab service and footwear testing on an in-store court. Starting on opening day they will display “Commit to Win” patterns. They patterns will highlight key moments of MJ’s 96-97 season. As well as the Chinese New Year Pack with bamboo themes.
Jordan 16 Songgao is the largest Jordan only store in Taiwan. The store features customization and Flight Lab services.
The Chinese New Year Pack includes the three styles and apparel. Air Jordan XII Retro CNY, Air Jordan XXXI CNY, and Air Jordan XII Retro CNY GG.
Styles and apparel will be available at Jordan.com and selected retail stores.
