K•Swiss Joins Forces with DNCE
K•Swiss has partned with the pop band DNCE, who will be their global brand ambassadors for 2018. Joe Jonas, Cole Whittle , JinJoo lee, and Jack Lawless put down their mics and instrumemts to pose in K•Swiss attire.
The band is seen sporting both classic and new silhouettes from the Generation-K collection. Suprisingly, this is the first time they joined forces with a clothing line. “We thought K•Swiss’ retro-like style matched our personal aesthetic perfectly,” said Joe Jonas.
Generation-K was created with an active lifestyle in mind. This line effortlessly functions for both streetwear and citywear. This is an affordable line with a variety of styles available.
Furthoremore, DNCE will have a shoe line dropping next year. The DNCE signature line will include sneakers self-designed by each band member. DNCE fans can get their favorite artist’s shoe or they can get all four! Stay tuned for future announcments.
