KITH X COCA-COLA
Kith will be ending 2016 with the release of a collaborative KITH X COCA-COLA collection. The complete collection releases on Saturday, December 31, 2016. The inspiration for this line arised from Coke’s classic logos. The result is a contemporary and classic combination of apparel and accessories. The collection commemorates two of Kith’s recent milestones – the opening of Kith Miami and Kith Aspen.
The initial half of the collection channels Coke’s world wide presence into the merchandise. The products exhibit international Coca-Cola logos, specifically from Israel, Japan, Korea, Sri Lanka, Thailand, and the United States. Ultimitly Kith and Coca-Cola seek to utilize every version of the Coke logo in order to unite the world with fashion.
This collection includes denim jackets, pullover hoodies, tees, caps, and pins. The Kith Miami store will host a Coke Float Bar inside the Kith Treats section. This gathering will offer customers a fully rounded experience.
An integration of these different logos will also appear on a unique co-branded Coca-Cola glass bottle, which will not be sold, but instead given to customers with any in-store purchase of the Kith x Coca-Cola collection.
The second half of the collaboration is incorporated into the Kith Aspen initiative. The designs mirror the cold climate of the majestic mountain town. Coke’s classic polar bear story comes to life through the artwork on the graphic hoodies, tees, beanies, and more.
The Kith x Coca-Cola Collection releases in its entirety on Saturday, December 31, 2016. The first half of the collection will be available at all of Kith’s flagship stores and KithNYC.com. The second half will be available at the aforementioned locations, in addition to the Kith Aspen Pop-Up.
