Nike Is NY Made
Nike is coming to New York to campaign with a key product. The NY Made campaign will be connecting with New Yorkers during the important sports and cultural moments.
Serena Williams, Nas and Bella Hadid, Victor Cruz are inspirational personalites with special ties to the city who will be feature in live events. “We’re celebrating this city and the sport and energy that drives it through our best athletes and products,” explained Senior Brand Directore for Nike in NY.
NY Made events:
Thursday 11/10
10.00am: House of Hoops launch of the Kyrie 2 Kyrispie Kreme
10.00am Flatiron running store Holiday 16 Gyakasou collection (10pm night run)
2.00pm: Kith Brooklyn launch of the AF1 low NYC HS
5.00pm: Footlocker Winterized sport style event with Genie Bouchard
5.00pm: NY Made Stanton Street Basketball Court by Kaws
5.30pm: Nike Running Upper East Side event with Olympic athlete English Gardner
6.30pm: Victor Cruz – Launch of the VC Trainer at Nike x Kith popup
Friday 11/11
10:00am: opening of Nike Soho (Spring & Broadway)
10.00am: Launch of the Chelsea Chukka by Ricardo Tischi at Nikelab 21 Mercer