Nike x FKA Twigs
FKA twigs, Creative Director of Nike’s new campaign explains how sport helps to express. Twigs directed a collection with a modern movement. “Do you believe in more?”. The Nike Women’s Spring Zonal Strength Tights campaign is coming soon.
FKA declares how its not about the ending its about the process. Preparation is the training, opportunity is the moment where you achieve what you’ve been working so hard on. She wanted to inspire people with this new collaboration project. People who want and can use their bodies in a positive way.
The cast for the collaboration consists of 12 athletes. Saskia Horton, who plays violin and does krumping. David Uzochukwu, who is 17 and photographed the campaign. There are many more incredible athletes who are a part of the campaign cast.
These athletes prepare and train all year long. Athletes who take their physicality seriously and push other to be healthy and understand that. Any genre of sport can be used to express somebodies best version of themselves. In the final moment of an athlete they think about everything they’ve done to get to that moment. All the sacrifices, and people who support you are there in that one second. You accept your destiny and do everything you need to do.
“Do you believe?”
