Where the rubber meets the road, Vans x Michelin.
Last night Sneaker Summit had a chance to stop by the Vans x Michelin event in NYC. The latest collaboration is encouraging teens to drive life saving action via ‘street tread’. Vans is dropping 100 pairs of the exclusive Michelin x Vans project to a 100 lucky participants, read how to enter down below. Which one is your favorite pair the Sk8-Hi’s or Old Skools? .
(Left) Scott Clark Chairman and President of Michelin North America, (Right) Steve Van Doren, Vans founder
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Did you know?
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“Improperly maintained tires pose real risks: Of the 2.2 million U.S. accidents each year, nearly 300,000 involve teen drivers and are related to tire issues such as worn treads and over- or under-inflated tires, according to analysis by the National Highway Traffic Safety Administration. New drivers can take simple steps to make sure their tires are safe.”
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To acquire one of the limited-edition Michelin-inspired Vans, teens must prove their street tread by sharing a photo showing that they know how to check a tire’s tread depth using a penny and/or know how to check tire pressure. To learn about tire safety, and how to enter the #StreetTreadContest , visit beyondthedrivingtest.com
